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Company: CBG

CBG Vision

Vision – where we are going

We create wholistic community benefit for agricultural areas in Northwest China and beyond

Mission – how we get there

We use agriculture to bridge gaps between:

  • East and West
  • 东方部和西方部
  • Business and Vocation
  • 商业和职业
  • Rural and Urban
  • 农村和城市
  • Poverty and Wealth
  • 贫穷和富足

Values- what drives us

  • Integrity- Our words and deeds flow out of upright moral character
  • 诚实正直——我们的言行是出于端正的品德。
  • Honor- All people are valuable and worthy of respect
  • 尊荣——所有人都是有价值的,是值得被尊重的。
  • Sustainability- Our long-term impact will be net positive
  • 可持续性——我们的长期影响力将是正向积极的。
  • Development- Healthy growth makes life better
  • 发展——健康的成长使生活更美好。
  • Synergy- We are stronger together
  • 协同增效——聚在一起使我们更加强大。
  • Commitment- Perseverance is necessary to achieve significant results
  • 委身承诺——坚持不懈是取得重大成果的必要条件。

We use a Quintuple Bottom Line approach to evaluate the success of our enterprise within the following core areas:

  • Passion- Produce safe, healthy food in mountain regions
  • 热情——在山区生产安全、健康的食品
  • Purpose- Train people to bless others through modern agriculture
  • 目标——培训人们通过现代农业来祝福他人
  • People- Carry a family culture that embraces all stakeholders
  • 人本——拥有一种包容所有利益相关者的家庭文化
  • Planet- Improve the land and environment
  • 地球——改善土地和环境
  • Prosperity- Trade fairly and live generously
  • 繁荣——公平交易和慷慨生活

Our annual objectives are organized according to these five P’s and by using quarterly key results for each objective, we can easily evaluate the health of our bottom line on an ongoing and regular basis. In addition, we perform annual corporate evaluations based on a third-party rating system such as the B Impact Assessment, a free yet powerful tool to measure social and environmental impact that is developed by B Lab, a non-profit dedicated to helping companies use the power of business as a force for good.

我们的年度目标是根据这五个底线来制定的,通过对每个底线目标使用季度性的关键结果加以衡量,我们可以很容易地持续和定期地评估我们底线的状况。此外,我们根据第三方评级系统进行年度公司评估,如B Impact Assessment,这是一个由B Lab开发的免费但强大的社会和环境影响测量工具,一个致力于帮助公司将商业力量作为一种推动力,使世界更美好的非盈利组织。

About CBG

As a Wholly Foreign Owned Enterprise (WFOE) operated by Westerners living and working in China, our company provides a level of trust to the local food safety-conscious Chinese consumer that our competitors cannot match. Our home on the high altitude, world-renown Qinghai-Tibetan Plateau offers many unique and specialty products that the Western consumer desires. Our position as a bridge between East and West is certainly strategic. CBG AgriBio’s offerings are unique because the technology and expertise package we offer isn’t easily replicated or available on the market.

Here are the main components that differentiate CBG AgriBio:

  1. CBG AgriBio is a total solution provider for controlled environment cultivation and orchard development. Not only can we provide the technology farmers need, we can also provide new varieties, training in all components of agriculture, farm management, and sales channels for foodstuffs.
  2. We create wholistic benefit throughout the entire product chain, and our customers feel good knowing their purchase improves the lives of local farmers.
  3. Imported agricultural technology is a significant selling point as it is very respected in China. Potential customers almost immediately recognize the value.
  4. We offer an optimized blend of foreign expertise and local know how.
  5. Relationships with government leaders have provided CBG AgriBio with insight into the desires and intentions of a command economy. This, coupled with market research, positions CBG AgriBio strategically with sustainable competitive advantage.
  6. A management core of expats living long-term in China’s less developed regions provides us with an ability to add transparency to the food chain, thereby offering food safety-conscious consumers an additional level of confidence when buying our products.

We welcome customers from all over the world to work with us on a long-term basis. It′s always been our principle to satisfy with guaranteed quality, competitive prices and fast delivery.

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